{"title":"Purples","description":null,"products":[{"product_id":"manic-panic-ultra-violet","title":"Manic Panic Ultra Violet","description":"\u003ch2\u003ePurple So Vivid, It's Out of This World.\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eManic Panic Ultra Violet\u003c\/strong\u003e is the shade that launched a thousand transformations. A true, bright purple with serious pigment — bold enough to make a statement, versatile enough to wear every day (if you dare).\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e💜 \u003cstrong\u003eVivid bright purple\u003c\/strong\u003e — true-toned, rich, and radiant\u003c\/li\u003e\n\u003cli\u003e💛 \u003cstrong\u003eSemi-permanent formula\u003c\/strong\u003e — experiment with colour, no regrets\u003c\/li\u003e\n\u003cli\u003e🌱 \u003cstrong\u003e100% vegan \u0026amp; cruelty-free\u003c\/strong\u003e — vibrant colour with zero compromise\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003eConditions as it colours\u003c\/strong\u003e — hair feels soft and looks luminous\u003c\/li\u003e\n\u003cli\u003e⚡ \u003cstrong\u003eBest on pre-lightened hair\u003c\/strong\u003e — platinum base gives the most electric result\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply to clean, dry, pre-lightened hair. Leave on for 30 minutes (or longer for deeper intensity). Rinse with cool water — no shampoo needed. Refresh every 4–6 weeks to keep the purple popping.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMix with Manic Panic Virgin Snow for a soft lavender, or blend with Blue Moon for a violet-blue hybrid.\u003c\/em\u003e\u003c\/p\u003e","brand":"Manic Panic","offers":[{"title":"Default Title","offer_id":58072210145612,"sku":"MP-ULTRA-VIOLET","price":13.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1071\/8484\/9228\/files\/MEU11031-UltraViolet_1.jpg?v=1787514442"},{"product_id":"manic-panic-electric-amethyst","title":"Manic Panic Electric Amethyst","description":"\u003ch2\u003eElectrifyingly Purple — Electric Amethyst ⚡💜\u003c\/h2\u003e\u003cp\u003eCharge up your look with \u003cstrong\u003eManic Panic Electric Amethyst\u003c\/strong\u003e — a vivid, high-voltage purple semi-permanent hair dye that crackles with energy. Bright, bold, and brilliantly pigmented, this is purple at its most electric.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e⚡ \u003cstrong\u003eVivid bright purple tone\u003c\/strong\u003e — intense, eye-catching amethyst that glows under UV light\u003c\/li\u003e\n\u003cli\u003e🌿 \u003cstrong\u003e100% vegan \u0026amp; cruelty-free\u003c\/strong\u003e — certified by Cruelty Free International\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003eConditions as it colours\u003c\/strong\u003e — leaves hair soft, shiny, and nourished\u003c\/li\u003e\n\u003cli\u003e⚡ \u003cstrong\u003eNo developer needed\u003c\/strong\u003e — apply directly to pre-lightened or naturally light hair\u003c\/li\u003e\n\u003cli\u003e🎨 \u003cstrong\u003eMix \u0026amp; blend\u003c\/strong\u003e — combine with Ultra Violet for a deeper jewel tone or Virgin Snow for a soft lilac\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eBest results on:\u003c\/strong\u003e Bleached or pre-lightened hair for the most vivid, electric result.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro tip:\u003c\/strong\u003e Electric Amethyst is a UV reactive shade — wear it to a festival or club night and watch it glow under black lights.\u003c\/p\u003e\u003cp\u003eCruelty Free International certified. Made in the USA.\u003c\/p\u003e","brand":"Manic Panic","offers":[{"title":"Default Title","offer_id":58072214339916,"sku":"MP-ELECTRIC-AMETHYST","price":13.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1071\/8484\/9228\/files\/MEU11036-ElectricAmethyst_1.jpg?v=1787577609"}],"url":"https:\/\/thehairdyeshop.com\/collections\/purples.oembed","provider":"The Hair Dye Shop","version":"1.0","type":"link"}